Job Title: Marketing Manager
Random fact about you: I lived in Utrecht in the Netherlands for 8 months whilst studying history at University.
In a nutshell, describe your role at Bytemark?
I’m responsible for leading the marketing team and helping Bytemark reach our customers effectively to understand their needs and ultimately solve their problems!
How did you end up in this career path?
After completing my degree I decided to start two businesses, mainly because I couldn’t think of anything else to do.
For both ventures I worked independently to build the brands from scratch as I couldn’t afford to get any help beyond a bit of graphic design here and there. This was a baptism by fire, as I had to learn the basics of good marketing. Through trial, and a lot of error, I eventually worked out what made a great website, how to position a brand, how to conduct market research and how to reach customers.
That’s basically how I got into marketing!
On the technology side of things, I’ve always been interested in technology and really enjoy creating websites and digital “things”- this alignment of interests meant that Bytemark was a natural fit!
What does a typical day look like for you?
I tend to arrive at the office around 8am and try and do anything difficult first which frees up some of my time in the afternoon for meetings and helping my team. I definitely live by the “eat the frog” mantra.
My team has a daily stand-up at about 9:30am where we talk through the issues we’re working on from the marketing backlog – we are testing out applying Scrum to our workflow at the moment and it seems to be working pretty well.
Every day is different though, which is one of the reasons I love marketing as a discipline. There’s so much to learn and so many different techniques and skills that make up the modern marketing mix.
I personally feel in such a fast paced industry it’s really important to keep your skills fresh, so I make sure I put aside dedicated time each week for reading and learning new skills.
What do you find most challenging/interesting about your work?
Technology is changing so rapidly at the moment, which is really exciting, but this means there’s an incredible amount to keep up with. I do think to be effective at my job, it’s important to understand the technologies we are working on and using here at Bytemark, even if it’s just on a conceptual level.
One of my main interests is speaking to people about how they are using tech right now. I really see Bytemark as a tool in the developer’s toolkit and I’m keen to understand which other tools they are using and what jobs they are trying to complete with them.
My main challenge with this is that I’m not a developer myself, but my job is to understand developers and as part of my day-to-day work, I occasionally touch a bit of code. To be honest, I think that marketeers will become more and more development driven in the future, especially as marketing automation becomes more complex and powerful.
What is the one skills you would like to learn in the next year?
What do you like to do outside of work?
I go to the gym a lot and eat a lot (life is all about balance, right?)
I’m also one of those people who has to have a million side projects on the go. I write a lot on my own blog and I’m currently trying to build my first (very, very basic) app, which is proving to be trickier than expected! It’s a lot of fun though.
What is your current favourite website?
Medium – it’s a fantastic blogging platform with a really high standard of content. I find a lot of inspiration on there for my work and occasionally use it myself to post bits and pieces.